Are Paid Social Media Ads Worth It? Our Take at Kila Studios

In a world where every scroll is an ad and every click is monetised, it’s easy to feel like organic reach is a thing of the past. But at Kila Studios, we think differently. We believe paid social media ads have their place — but only when used with intention, strategy, and authenticity.

Let’s break down our philosophy.

1. Paid Ads Aren’t Magic Bullets

There’s a common misconception that throwing money at social platforms guarantees results. Spoiler: it doesn’t.

We’ve seen too many brands invest in paid ads before they’ve refined their message, audience, or content. Without a solid foundation, you’re simply amplifying noise. Paid ads should support a strategy — not replace one.

2. Creative First, Budget Second

At Kila, we’re creatives at heart. That means we obsess over visuals, storytelling, and messaging before we even talk about budgets.

You could have a £10K budget, but if your ad creative looks rushed or doesn’t speak to your audience, it’s a waste. Great content can still perform well with a small spend — especially when paired with smart targeting.

3. We Use Paid Ads to Test, Not Just Sell

For us, paid ads are also a powerful tool for experimentation. We use them to test new creative directions, see how audiences respond to different messages, or validate a concept before scaling it further.

When used this way, ads aren’t just a sales tool — they’re part of the creative process.

4. Ethical Ads > Aggressive Funnels

We’re not fans of manipulative ad tactics or clickbait strategies. Audiences are savvier than ever, and trust is hard to rebuild once it’s broken.

Our approach? Transparent, value-driven campaigns that earn attention rather than hijack it. We don’t just want people to click. We want them to connect.

5. The Bottom Line: Intent Over Impressions

We won’t tell you never to run paid ads. But we will tell you to do it with purpose.

Use ads to amplify what’s already working. Use them to bring more people into your community, not just your sales funnel. And when in doubt, go back to your creative. It’s your biggest advantage in a crowded feed.

Need help crafting content worth boosting?That’s where we come in. Whether you're launching a new product, building a brand, or just trying to make your audience feel something — we’re here to help.

Let’s make your next campaign meaningful.